As an insurance agent you have many roles to fill – particularly if you’re an agency owner. You are your own secretary, HR person, janitor, trainer…and in the case of this post, you are also your own marketer.

We know some people just don’t have the time, talent, money or desire to personally do what it takes to succeed in marketing your insurance business online.

That’s why we’re here! We also know that we’re not the end all, be all. A successful insurance agent must implement a handful of marketing strategies to close more sales and make those goals skyrocket.

We’ve shared how blogging, social media tactics and email marketing should be a part of your insurance marketing plan. Whether you do it, or you pay someone to do it, it needs to be done. Your competition is putting these things in place.

Insurance agent Ryan Hanley recommends hiring a ghostwriter to ease the burden. There are also some great DIY marketing tips on Mashable.

As always, if there’s something we’re not doing, tell us! Our goal is to empower you and your insurance business. We always want to hear where we can improve or what we can add to our services to make your experience even better.

Have a great Friday!

If you’re an insurance professional, chances are pretty good that you’ve heard the word “no” at least a few times during your career.  How do you let “no” affect you? Do you hang up the phone in anger? Delete or throw away the insurance prospect’s file in frustration? I sure hope not.

How you respond after being told “no” will determine your success. (And the previous responses are not the proper or appropriate actions of a successful insurance agent!)

Just because someone tells you “no” on the front-end, that does not mean they are completely shutting down on you. A major component of business is building relationships. Here are a few tips for bonding with prospects and working toward a yes or a referral:

Be intentional. Go out of your way to help your prospects. Learn about their profession and what they’re passionate about. Try to refer business to them. When you refer business to someone else, typically the law of reciprocity comes into play. Invite them to networking events with you. Call them on their birthday. Set a date in your calendar to follow up with them and give an updated insurance quote.

Stay in front of them. Create a monthly email newsletter that includes money-saving tips, interesting articles, etc. and ask if it’s okay to email it to them. Get involved with your local community. Offer to write a column for your local newspaper about insurance and finance. Find ways like this to stay top-of-mind.

Remember that “the fruit is in the follow-up”. Even if you’ve been told “no”, setup follow-up calls in your calendar. Call back in a few months for a check-in to see how things are going. Are they happy with the service/coverage/price they’ve received? According to a Leads360 whitepaper, 6 calls equals success when it comes to lead conversion. Don’t give up!