In this TEDTalk, Seth Godin shares why, in today’s marketplace, you can’t afford to be boring. With all the things competing for our attention, the insurance businesses that take time to engage with their potential insurance customers in a meaningful way will come out on top.

When a new insurance customer or prospect visits your website or blog, there’s a good chance s/he will look for your “Bio” page or your “About us” section to learn more about who you are as a professional. This little page has the power to convert a prospect into a life-long client or deter him or her from ever thinking about doing business with you, so how you represent yourself here is extremely important.

One of my favorite business/marketing bloggers is Seth Godin. In his recent post “Five rules for your About page“, Godin shares his top tips for making a lasting, genuine impression:

1) Talk like a human. Don’t use industry terms that only other insurance agents understand.

2) Use a professional headshot. Don’t use a generic stock photo you found online.

3) Be reachable and available. Don’t offer contact information that doesn’t work.

4) Own your story. Offer a true, genuine narrative that others connect with.

5) Use real testimonials from real people.

How does your About page align with this criteria?

If you’re not following Seth Godin’s blog, I highly recommend clicking here to bookmark his RSS feed so you don’t miss a post!

One of my favorite blogs of all time is by Seth Godin. You’re probably familiar with his books – “Purple Cow“, “The Dip“, “Tribes” and his newest work “Linchpin“.

You can count on Seth to post a morsel of marketing goodness and/or business wisdom on his blog daily. With short, easy to digest, yet incredibly thought-provoking posts, Godin’s blog is a must-have-bookmarked site for any businessperson, whether you’re an insurance professional or not.

A few weeks ago, Seth posted some valuable insight about finding referrals. We know that referrals are a lifeline in the insurance business. The key point of his post is: To get referrals, you must be a remarkable person. I’m including this line directly: “The only thing that will make you remarkable is being worth remarking about.”

Let that settle in for a moment.

What does it mean to be remarkable?