Over at his blog Ask Tim, independent insurance agent Tim Dodge provides his view on the price versus coverage debate.
This is a popular topic for most insurance professionals. In our “Closing The Deal” webinar, HometownQuotes co-founder and CEO Hunter Ingram encourages insurance agents to ask prospects, “What’s most important to you? Price or coverage?”
If the prospect responds that coverage is most important, Ingram encourages insurance pros to deliver the best coverage options available, regardless of cost. If the prospect indicates that price is most important, Ingram recommends building a customized insurance policy based on what the prospect says is most important to him or her.
All prospects are different, so providing coverage options for both types of consumers is key to growing your business.
If you’re looking for a way to connect with qualified prospects in your coverage area, we can help! Click here to get more information.
